About Us

Welcome to Stepup9

We are India’s first holistic wellbeing platform focused on enhancing complete wellbeing of individuals through focus on 9 vital aspects - physical, emotional, spiritual, social, environmental, mental, purposeful, nutritional, and financial. We are on a mission to curate environmentally friendly, natural and sustainable products, and personalized wellbeing programs for healthier lifestyle choices.

Our History

Our journey began with StepUp Parenting, a brand born out of the desire to help parents "step up" their parenting game through mindful and equitable practices. However, as we navigated through the challenges of COVID-19, our conversations with customers revealed a broader need: overall wellbeing. This insight led us to evolve into StepUp Wellbeing, encompassing an innovative approach to holistic health. We combined ancient practices with modern techniques to create a pioneering view of Wellbeing. 

As our journey in the realm of well-being deepened, we crafted our signature healing program, centred around nine essential aspects of wellbeing. This program is uniquely designed to diagnose issues at their root and implement transformative changes. This program focuses on unlocking the positive energy at your core, guiding you toward long-term wellbeing. The number "9" holds a special place in our philosophy—it symbolizes change and transformation, which aligns perfectly with our core mission. Thus, StepUp9 was born for our holistic well-being experience. 

Today, we operate under the expansive umbrella of StepUp9, leading the charge in delivering an all-encompassing approach to enhancing life quality. We aim for our customers to see us as a partner in helping them "StepUp" to a better, more balanced life through holistic well-being. 

Additionally, we are in the process of establishing a new brand, the Institute for Wellbeing. This initiative will serve as a think tank, empowering the entire well-being ecosystem by forging partnerships with key stakeholders and influencers. Through the Institute, we aspire to shape the future of well-being, fostering a collaborative environment for growth and transformation. 

Our mission is clear: to elevate lives through holistic well-being, one step at a time. 

Our Purpose

We believe that every individual has the innate power to manifest their best self and lead a life of abundance. At StepUp, we recognize that balancing the nine vital aspects of wellbeing is the key to building a strong foundation for navigating life with confidence and grace. Our belief is that our pioneering approach of complementary wellbeing integrated into this foundation will sprout long term change.  

Our purpose is to empower each person to craft and strengthen their own unique foundations of holistic wellbeing. 

We aspire to be more than just a guide; we aim to be a beacon of light and joy; and a steadfast cheerleader, supporting every step of your journey toward a more fulfilling, balanced, and enriched life. With StepUp, you are not just improving your wellbeing—you are transforming it, unlocking your fullest potential and embracing the life you are meant to lead. 

  • Holistic Approcach

    At the heart of our
    platform lies a commitment to holistic wellbeing. We understand that true wellbeing extends beyond the physical realm, encompassing emotional, mental, financial, social, environmental and spiritual dimensions. Hence Stepup9.com. As we grow, we will add more products in the chosen 9 aspects of wellbeing. Each product featured on our site is carefully selected to contribute to the overall harmony and balance of our customers' lives. Our offerings are designed to address the multifaceted needs of our users, keeping in mind our logo – the tortoise – slow and steady, stepping up every day.

  • Community Impact

    In addition to promoting individual wellbeing, we are deeply invested in fostering community empowerment. By partnering with SMEs and SHGs, we not only support local economies but also amplify the voices of marginalized groups. Through our platform, these enterprises have the opportunity to showcase their unique products and services to a global audience, thereby creating avenues for sustainable growth and socio-economic upliftment. We will also be plowing back part of our profits into community programs – mental health programs for young
    adults and empowerment programs for women facing abuse.

  • Preventative Care

    The rising incidences of chronic lifestyle diseases, cancer cases, stress, sedentary lifestyles, toxic work habits, skyrocketing cost of healthcare in confluence with rising health consciousness among individuals, is driving the demand for wellbeing products in India. We meticulously curate problem-solving packs tailored to address specific challenges faced by individuals, encompassing issues such as self-love, sleep disorders, and stress management.

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Our Promise

At StepUp, you are more than just a participant—you are part of a welcoming community where you are truly heard and understood. Through our original approach, we are dedicated to uncovering the root causes of your challenges, empowering you to identify personal barriers, and co-creating tailored solutions that resonate with your unique journey. 

We harness the strength of community learning, bringing together peer groups in a safe, supportive, and nurturing environment. Like a trusted friend, we’re here to inspire, encourage, and guide you every step of the way, leading you towards a life filled with happiness, fulfilment, and holistic harmony. With StepUp, you are never alone; you are on a transformative journey. You are surrounded by a community where together, we celebrate your progress and cheer you on every step of the way to a brighter, more balanced future.

Our Values

At StepUp, our values are at the heart of everything we do. They guide our actions and decisions, helping us build trust and foster meaningful connections with our employees, customers, partners, and the broader community. Our brand values are not just words—they are the essence of who we are and what we stand for. Here’s a closer look at our core values, why they matter, and how they are embodied in our branding: 

We understand that life’s challenges are often complex, requiring deep introspection and open, honest dialogue. We believe that lasting solutions come from understanding the root causes of these challenges and empowering individuals to build their own path forward. This principle drives us to create a supportive environment where difficult conversations lead to profound insights and meaningful progress. 

  • Inclusive

    We recognize that life’s complexities can impact anyone, anywhere, at any time. We believe in the innate power within every individual to manifest their best self, and we are committed to supporting anyone seeking to realign with their true path. Our inclusivity is reflected in our unwavering openness—everyone is always joyfully welcome at StepUp. This inclusivity is embodied in our branding through warm, inviting language, diverse and relatable imagery, and messaging that resonates with all walks of life. 

  • Compassionate

    We approach every interaction with empathy and kindness, understanding that complex situations often require vulnerable and sensitive conversations. We believe in listening without judgment and responding with compassion. Our branding reflects this value through a tone that is gentle, understanding, and supportive. We use language that reassures and imagery that conveys comfort and safety, ensuring that every customer feels heard and understood. 

  • Bespoke

    We understand that every person’s challenges are unique, and so too must be the solutions. We are committed to providing personalized tools and resources that empower individuals to co-create the solutions that best fit their unique journey. This value is reflected in our branding through tailored messaging, showcasing our commitment to bespoke, individualized care. Our visuals and narratives highlight diverse paths and solutions, reinforcing the idea that every journey with us is personal and unique. 

  • Innovative

    The foundation of the brand is built on an innovation of combining multiple practices – across time, geography, and modes – to provide practical and impactful solutions. Due to this original approach, the solutions deliver rapid and long-lasting results. As we go forward, we will continue to nurture the foundation of innovation, by enabling the wellbeing ecosystem to deliver better. 

Our Team

  • Sarmila Pande

    Started by Sarmila Pande—MBA, Developmental Psychologist, Cost Accountant, and Pranic Healer—who is committed to addressing the root causes of challenges, rather than merely treating symptoms. Her approach ensures that issues are resolved from deep within, fostering lasting well-being.

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  • Deepak Pande

    A seasoned leader with extensive global experience in launching startups and driving sustainable growth, Deepak is deeply passionate about wellbeing. His mission is to impact 1 million lives through this transformative well-being movement.

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  • Dhruv Pande

    A programmer at heart and a visionary in Sentient AI, Dhruv spearheads the company's tech stack. He is dedicated to harnessing technology to drive scalable solutions, empowering clients to access the support they need to lead more fulfilling lives.

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