Real People. Real Struggles. Real Sleep Stories.

India Speaks in the StepUp9 Sleep Survey

Let’s talk sleep—not just the hours, but the quality. In June 2024, we at StepUp9 decided to get curious:
Why are so many of us feeling drained, foggy, and wide-eyed at 2 a.m.? So we ran an Exploratory Sleep Survey—117 voices, across cities and life stages. The results were eye-opening. Or should we say… eye-closing?

What We Found:

• Most people sleep for 7 hours… but only rate it a 3/5 in quality
• 45% can’t fall asleep easily, while 20% wake up mid-slumber
• 1 in 3 takes more than 30 minutes to drift off
• 75% feel sleepy during the day

And the cause?

A cocktail of stress, overstimulation, and emotional load—served nightly.

💁♀️ Meet Our Sleep Personas (Real Stories, Real Insight)

🧵 Mrs. Mukerjee: The multitasking Home CEO
Midnight sleeper. Meditation believer. But exhaustion still shadows her.
🧵 Mr. Sanjay: The self-made businessman
Believes in ambient changes. But his clarity is clouded by chronic fatigue.
🧵 Ms. Sanjana: The rising office star
Eats clean, meditates, sleeps 7 hours—but still wakes up tired.
🧵 Mrs. Sangeeta: The wise elder
Sleeps early, yet drowsiness and health worries weigh down her mornings.

What do they all have in common?
They’ve tried singular approaches—but sleep needs something deeper

Takeaway: Sleep isn’t one-size-fits-all.
And your solution shouldn’t be either.

We’re using this data to design personalized, trackable sleep solutions—because better sleep is your birthright.

📥 Call to Action: Follow us @stepupnine on Instagram & receive our full Sleep Survey Report 🔍 Curious which sleep persona you are? Find out inside the report.

Let’s stop snoozing on our well-being.
Let’s StepUp to the sleep we deserve. 🛏️💛